Trends in Corporate Entertainment: What Companies Want in 2025

A few years ago, companies mostly wanted performances. The brief was simple book someone famous, make it flashy, keep the energy up. That’s changed. Now, brands want immersive experiences. They’re asking for storytelling, interactivity, and atmosphere.

Take one of our recent events at a corporate offsite in Lonavala. Instead of the usual music set, we curated a “Silent Disco with a Twist.” Multiple DJs played simultaneously, and guests switched channels based on mood. But here’s the fun part each DJ represented a value the company was celebrating that quarter. People were dancing while bonding over team culture, without even realizing it.

That’s one of the clearest signs that the trends in corporate entertainment have moved from surface-level fun to meaningful connection.

Diversity in Acts Is Non-Negotiable

Another major shift we’re seeing is in the type of talent companies want. Earlier, most corporate events leaned toward commercial Bollywood or EDM artists. Now, there’s a stronger push for diversity in both genre and representation.

For a recent event in Andheri, we booked a North-East Indian folk fusion band alongside a well-known female comedian. The client wanted to promote inclusion, and the entertainment reflected that. The response from employees was phenomenal, with many sharing their excitement on internal social platforms.

Diversity isn’t a box to check it’s become a genuine requirement. That’s one reason we’re curating our talent list more carefully than ever. As the trends in corporate entertainment evolve, we have to stay ahead of what inclusion really looks like.

Wellness and Mindfulness Are Entering the Chat

This one surprised a few people, but we saw it coming. Companies are now asking for entertainment that doesn’t always involve music or dance. They’re blending fun with wellness. That means yoga-led sound healing sessions, comedy shows focused on mental health, and even interactive storytelling circles.

We recently helped a fintech brand plan a post-budget de-stress evening. Instead of music, they chose a spoken word artist who used humor and poetry to help the team unwind. It was intimate, real, and very well received.

The trends in corporate entertainment now reflect the changing work environment. With hybrid setups and rising stress levels, brands want experiences that help employees breathe.

Customisation Is Key

Forget one-size-fits-all lineups. Today’s companies want every element of the entertainment to align with their brand tone, audience, and campaign goal. Generic just doesn’t work anymore.

A media house recently came to us wanting to celebrate their 25th anniversary. Instead of throwing a big party, they wanted to reflect their journey. We helped them book a singer-songwriter who wrote custom pieces using their brand history. That blend of music and memory turned the event into something people still talk about.

Personalisation isn’t just a request it’s an expectation. That’s why every team at BMT spends time understanding the company before recommending any artist. If we don’t align the vibe, the evening won’t land. That’s something we’ve learned the hard way early on and adjusted for quickly.

As we follow the trends in corporate entertainment, we’re seeing that storytelling through performance creates stronger bonds than any generic gig.

Smaller Groups, Bigger Impact

This one’s interesting. While many companies still plan large annual events, we’re seeing a huge rise in smaller, more frequent gatherings. Instead of saving the entertainment budget for one massive night, companies are spreading it out across the year.

And here’s the kicker these micro-events are creating more engagement. We helped a design firm in Mumbai host monthly “First Friday” sessions. Each one featured a different kind of act, from illusionists to jazz duos to interactive beatboxers. The teams started looking forward to it every month. The buzz, the bonding, the boost it all worked better than one big gala.

This shift means artists who were once considered “too niche” are now in high demand. As the trends in corporate entertainment adapt, so must talent strategy. Smaller acts. Intimate spaces. Sharper curation. That’s the new normal.

Hybrid Events Are Still Holding Ground

You’d think post-pandemic life would end virtual gigs, right? Not exactly. Many corporates still want a hybrid element in their entertainment. Sometimes it’s because teams are global. Sometimes it’s just a matter of cost.

But here’s the trick it has to feel real, even on screen.

We’ve worked with several DJs and stand-up acts who now have custom setups at home just for virtual events. Lighting, background, sound it’s all studio-level. That effort makes a difference. When employees in five different cities log in and still feel part of something shared, you know it’s working.

While it might not be the hottest headline in the trends in corporate entertainment, hybrid performances are here to stay. And the better they’re executed, the more value they bring.

Brand Collaboration with Talent Is Growing

Here’s something new we’re loving companies want artists to do more than perform. They want them to collaborate. Whether it’s co-creating a campaign jingle, hosting a branded podcast episode, or even doing a meet-and-greet as part of employer branding, the partnership model is growing.

At BMT, we recently paired a homegrown rapper with a tech startup. They didn’t just want a performance they wanted a theme song for their new app launch. The artist spent a week with the team, understood their vibe, and delivered something that now plays in all their product demos.

That’s deeper impact. And it’s where we see things heading. The trends in corporate entertainment are no longer about stage time. They’re about strategic alignment and collaboration.

Mumbai Sets the Standard

Being based in Mumbai gives us a unique view into what’s trending before it hits the rest of the country. The city’s corporate scene is dynamic. Tech startups, fashion labels, global consultancies they all want something fresh.

What works here often travels fast. That’s why our team stays involved in the local scene. We’re at showcases, open mics, creative hubs, and after-hours gigs. We don’t just wait for talent to trend we discover them before the world does.

And when clients trust us with their vision, we’re ready with options that are fresh, reliable, and relevant to their brand.

What 2025 Looks Like (And Beyond)

To sum it up, here’s where we’re heading:
Companies don’t want filler entertainment anymore. They want value. They want moments that resonate and reflect who they are. As expectations rise, so does the demand for creativity, curation, and commitment.

Whether it’s a quiet acoustic set in a boardroom or a multi-artist experience in an open-air venue, the intention stays the same make it memorable. That’s what drives us every day.

Following the trends in corporate entertainment is not just about staying current. It’s about staying connected to what people want. And in 2025, that means authenticity, emotion, and energy.

If you’re planning your next corporate experience in Mumbai, let’s talk. BMT Talent and Entertainment LLP is here to match you with the right voice, the right vibe, and the right energy.